KOL & Influencer Marketing

Celebrity and talent relations

Build long-term associations with celebrities or well-known creators who can represent your brand across campaigns and touchpoints. We handle relationship management, negotiation and content coordination so you get consistent visibility.

KOL campaign strategy

Design full-funnel KOL campaigns including content formats, seeding plans, paid support and measurement. We work with creators to develop storylines that feel authentic to them while meeting your brand objectives.

YouTuber collaborations

Develop storylines, product integrations and branded content with creators whose audiences match your target. YouTube creators often produce high-quality, narrative-driven content that builds deeper engagement than short-form formats.

Micro-influencer programmes

Activate clusters of smaller, highly engaged KOLs to create authentic advocacy and word-of-mouth at scale. Micro-influencers often deliver higher engagement and conversion rates than celebrities, and are more cost-effective.

Crossovers and co-creations

Partner with illustrators, designers or niche creators to co-create products, content or experiences that strengthen your brand story. Co-creation often produces more authentic and memorable brand moments than traditional sponsorships.

Influencer identification and outreach

• •Database search and KOL matching based on audience demographics, engagement rate and brand alignment.
• •Initial outreach, negotiation and contract management.
• •Ongoing relationship management and repeat collaboration coordination.

Product trial and content creation

• •Coordinating product trials so creators can develop authentic, nuanced content.
• •Supporting content ideation and ensuring posts highlight key product benefits.
• •Managing content delivery timelines and payment terms.

Event invitations and brand ambassadorships

• •Identifying suitable KOLs for event attendance and live content coverage.
• •Structuring longer-term brand ambassador relationships and ongoing visibility.
• •Post-event content amplification and monitoring.

Campaign performance tracking

• •Real-time monitoring of post performance, engagement and sentiment.
• •Audience insights and demographic breakdown from influencer content.
• •ROI analysis and recommendations for future campaigns.

1. Strategy & Goals

We start by understanding your objectives: Are you building awareness, driving sales, establishing credibility in a new category? We define success metrics and identify audience segments most important to reach.

2. KOL Identification & Outreach

We search our database, analyse potential matches based on audience fit and engagement quality, and reach out with tailored proposals. We negotiate terms, pricing and deliverables so everyone is aligned from the start.

3. Campaign Coordination

We manage logistics: product trials, content briefs, posting schedules, paid amplification if needed. We stay in touch with creators throughout to ensure content meets brand expectations while staying authentic to their voice.

4. Monitoring & Reporting

We track performance in real time, monitor audience sentiment and provide regular reports showing reach, engagement, and business impact. We share insights to help you understand what worked and what to do differently next time.

How much do influencer partnerships cost?

Costs vary widely depending on influencer tier. A top-tier celebrity might cost HK$50K–200K+ per post, while micro-influencers might cost HK$2K–10K or accept product exchange. We work with your budget and recommend the best mix of creators to maximise reach and ROI.

How do we ensure the content is authentic?

We work with creators whose audiences and values already align with your brand. We provide creative briefs and key messages, but we give creators freedom to develop content in their own voice. The best influencer partnerships feel natural, not forced.

What if an influencer says something negative about our product?

We work primarily with creators who have tried and genuinely like your product. Occasionally a creator might have legitimate critique—we view this as constructive feedback, not a failure. We monitor content before posting when contractually possible.

How do we measure the success of KOL campaigns?

Success depends on your goals. For awareness, we track reach and engagement. For performance, we track clicks, conversions and customer acquisition cost. We set up tracking at the campaign outset so results are clear and measurable.

Can we work with international influencers?

Yes, though our primary network is Hong Kong-based. If you want to reach international audiences or specific niches, we can identify and coordinate with creators globally. We'll manage the relationship and ensure brand consistency.